A one-second delay can cut conversions by 7%. Here's how page speed quietly shapes your bottom line.
Your website's speed isn't just a technical detail — it's a business metric. Visitors form an opinion in milliseconds, and every extra second of load time costs you customers.
The conversion connection
Studies consistently show that even a one-second delay can reduce conversions by around 7%. For an online store, that's real revenue lost to a spinning loader.
Quick wins
Compress and lazy-load images, minimise unused scripts, and use a modern framework with server-side rendering. These changes often shave seconds off load times without a full rebuild.
SM
Sarah M.
Lead Developer
